Black Friday is an environmental disaster!
Which is why we’re doing something about it.
Watch the video to find out why.
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Why are we doing this?
As we rapidly approach the cold nights and dark mornings there are two inevitabilities that happen every year.
One is the UK public eagerly await for companies to publish their Christmas Adverts and decide who in their eyes won the battle for Christmas supremacy.
And the second, is the onslaught of Black Friday offers, deals and discounts.
Black Friday, as it’s commonly known, dates back to the 1950s when US Stores held discounts after Thanksgiving. Very similar to the ‘Boxing Day Sales’ that the UK experienced for many years.
But as the World grew smaller it didn’t take long for the UK to adopt the Black Friday Sales. Largely, due to Amazon introducing it back in 2010.
As a result, most companies in the UK will run some form of Black Friday sale leading up to Friday 25th November. What used to be a one day event has now turned into an annual celebration, which can last for 2 or 3 weeks, in which savvy shoppers will try to find the best deals and save some money on their Christmas shopping.
Even though millions of shoppers in the UK benefit from the Black Friday sale and have the date saved in the calendar each year, there’s a victim to this event that usually goes under the radar.
And that victim, is the environment.
Though you may not think about it at first, with all these deliveries taking place to meet the demand of UK shoppers, there is a considerable toll on our environment.
In 2021, it was estimated that Black Friday deliveries could produce 429,000 tonnes of carbon, which is the equivalent of 435 return flights between London and New York.
And to make things worse it’s estimated that up to 80% of Black Friday purchases are simply thrown away after just one or even zero uses, with a large portion of this waste heading straight to landfills.
Which is why we want to make a change…
So from Friday 18th to Wednesday 30th November, we are turning Black Friday into Green Friday.
Instead of offering a discount on all of our products on our website and contributing to the problem at hand, we will be donating 11% of all purchases on our website to a number of charities that are fighting to help protect and preserve our environment.
This Green Friday, we will be supporting the following charities, who do fantastic work to help preserve and protect our environment & the people within it…
The first one is Greenfingers. They create inspiring gardens to support children in hospices around the UK, for them and their families to relax in. And as we all know, gardens help to reduce the amount of carbon dioxide in the atmosphere.
The next is Trees for Cities, who are the only UK charity that work on a National and International scale to plant more trees, and work with local communities to help revitalise and create healthier environments within cities.
The final charity is Thrive, who use gardening to bring about positive change to the lives of people with disabilities or ill health, or those who are isolated, disadvantaged or vulnerable.
Who the donations go to, is up to you.
When you make a purchase on garantiauk.co.uk between 18th – 30th November this year, you get to decide which charity you want to donate to and help make a difference this Green Friday.
And that’s not all! Every delivery made will be tracked, so that all carbon emissions produced during our Green Friday campaign will be offset too. So you can be rest assured that our activities will not have a negative impact on the environment.
Plus, if your product does only get one use, or heaven forbid zero uses before you decide to throw it away, all of our products are 100% recyclable and so they won’t be sent to landfill.
Not only does gardening have both internal benefits to our physical and mental wellbeing, it also has an incredibly positive impact on our environment.
So, please spread the word and help raise awareness of this year’s alternative to Black Friday. Choose Green Friday instead, to help make a positive impact on our environment & the people in it.